Brand Story

VIA is a modern eyewear & jewelry label inspired by the vibrancy of the Mediterranean culture, designed for style-savvy individuals of today.

Embracing the spirit of exploration and discovery, VIA invites wearers to embark on a journey of self-expression and adventure through their sunglasses. The fashion-forward designs embody elegance, confidence and positivity, empowering individuals to elevate their style and view the world through a new lens.

The founder upholds the principle of coexistence and harmony, and the brand deeply cherishes for the inclusiveness and richness of diversity of all individuals. At VIA, we celebrate the uniqueness of every individual and invite them to join our journey of fashion and self-expression.