VIA EYEWEAR sponsored K11 HK Mall event
"Travel In The Name of Art"
Inspiration - “Travel makes people happy.”
Sunglasses may have a special meaning to people who are having tough times (e.g. break up, loss of family, loss of beloved dogs etc…), they want the lenses to hide the tears and sadness in their eyes.
The founders, two university best friends who had gone through lots of ups and downs together when they studied aboard, believe that one of the best ways to get through the difficult moment is: go for a solo travel.
Solo travelling is full of adventures, yet this is the perfect moment to feel at peace and learn about yourself by meeting new friends, people, culture and places.
Vision - "Spread the happiness."
Thus, VIA EYEWEAR is found as a sunglasses brand that combines travel elements, inspired by culture of different cities.
VIA is more than a pair of sunglasses, it is a symbol of companionship and blessing - to accompany people through their sadness and to explore, encourage them to see the world via the lenses and spread the happiness to everyone and every corner.
" VIA on the go,
Travel like a pro.
Phuket, Shanghai, Seoul…
Crafting runway show.
Will there be Mexico?
Follow tight, let you know!
Remember VIA quote:
Find yourself on the go- Glow!"