VIA is more than a pair of sunglasses, it is a symbol of companionship and blessing - to accompany people through their sadness and to explore, encourage them to see the world and pass the happiness to everyone and every corner. >> MORE ...

  • Black Facebook Icon
  • Black Instagram Icon

© 2018 VIA EYEWEAR LIMITED. All rights reserved.

DUBAI

A middle-east business hub embodies architectures, luxuries and visions.

HERO STAYS LOFTY

 

A raising sword sharply divides the sky, shatters many world records. Antenna, elevator, restaurant, nightclub… Burj Khalifa has them all highest in the world! With 829.8 meters height, this earth tallest blade stands firmly with 24,348 reflective windows and 120,000 sq meters of glass. The chosen 36 heroes fear not fierce wind, blazing sun and dust storms, stay up high polishing the whole edge for 4 months. Dare you be the hero?

BURJ KHALIFA

MARINA REVELS

 

If an astronaut roams over Dubai from space, three palm trees could be instantly spotted: Jumeirah, Deira and Jebel Ali. The biggest brother Palm Jumeirah comprises 2 km trunk stretching 17 fronds surrounded by a crescent. This world largest artificial island was born entirely from sand and rocks without any concrete or steel. Filling with luxury villas, spas, hotels, outlets, marinas, beaches… Boring? Try skydive.

PALM ISLANDS

BLING BLINKS

 

Shades on! Gold Souk dazzles harsh. Nearly 400 jewelry traders tempt you with over 10 tons of bling. Gold, Platinum, Silver, Diamond, Pearl… blink wild to drive your shades off. You may surprisingly find the governed quality offers a lovely price, then accidentally involve in a haggling tango and inevitably convert your cash to gold. Deal! Is that story too casual to you? Shades on.

GOLD SOUK

PINK RIDES

 

When Uber still struggles on gender preference option nowadays, the pink taxi has been serving Dubai since 2007. Girls with dreams become women with visions. To ease girls stride on their own at night, the masculine government thoughtfully promoted lady driver exclusively for female passengers and families. Conservative culture drives an innovative solution. This pink is not just a shelter for girls, but also a career for women.

PINK TAXI

HONG KONG

A legendary lion rocks with skyscrapers, passions, marvels and tales.